The following history shows how over six decades IKEA went from the woods of southern Sweden to being a major shopping experience in 40 countries/territories around the world.
The IKEA story begins in 1926 when founder Ingvar Kamprad is born in Småland in southern Sweden.
Even as a young boy Ingvar knows he wants to develop a business.
At the age of five, Ingvar Kamprad starts selling matches to his nearby neighbours.
He finds that he can buy matches in large amounts cheaply in Stockholm and re-sell them individually at a very low price but still make a good profit. After matches, he starts selling flower seeds and greeting cards.
The 1940s–1950s are the roots of the furniture dealer. Ingvar Kamprad is businesslike in developing IKEA into a furniture seller.
He also begins the use of a catalogue and showroom to reach many people.
In the 1960s–1970s, the IKEA concept starts to take shape. New IKEA stores open and hero products are developed such as POÄNG and BILLY bookcase.
In the 1980s, IKEA grows dramatically into new markets such as the USA, Italy, France and the UK. More IKEA classics arrive such as KLIPPAN, LACK and MOMENT. IKEA begins to take the form of today’s modern IKEA.
In the 1990s, IKEA grows even more. Children’s IKEA is introduced and the focus is on complete home furnishing solutions.
The IKEA Group is formed and responsibility for people and the environment is seen as a necessary thing for doing good business.
In the 2000s, IKEA reaches even more markets.
Everything for the bedroom and kitchen is explored and presented in co‑ordinated furnishing solutions. This period also sees the successes of several partnerships regarding social and environmental projects.,
,(A)This period sees the exploration of furniture design and advertising.,
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,(B)At this time IKEA does not open in Asia.,
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,(C)Later, he starts selling further away, using his bicycle.,
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,(D)For the moment, Ingvar decides not to start making furniture.,
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,(E)These include Japan and Russia.,
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,(F)He is raised on ‘Elmtaryd’, a farm near the small village of Agunnaryd.,
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,(G)In this way, IKEA wants to meet the needs of families with children.,
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,(H)He also sells Christmas tree decorations and later pencils and ballpoint pens.,
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,(I)This idea of concept development is documented in Ingvar Kamprad’s The Testament of a Furniture Dealer.,
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,(J)Ingvar’s mother helps him a lot in the shop.,
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Part 2: The Golden Spike (6 points)
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,,(a)In 1862, President Abraham Lincoln signed the Pacific Railroad Act into law. The act said that there were two main railroad lines. The Central Pacific Railroad would start in California and the Union Pacific Railroad would come from the Midwest. The two railroads would meet somewhere in the middle.,
,,(b)The act gave the railroad companies land where they could build the railroad. It also paid them for each mile that they built. They were paid more money for miles of track built in the mountains than for miles of track built on the flat plains. Building the railroad was hard work. Weather conditions were very tough in the mountains during the winter. A lot of times the only way to travel over the mountains was to go through the mountains by making a tunnel.,
,,(c)While the Central Pacific Railroad had to deal with mountains and snow, the Union Pacific Railroad had to deal with Native Americans. As the Native Americans came to realize the danger to their way of life that the “Iron Horse” was going to bring, they began to attack the railroad work sites. Also, a lot of the land that was given to the railroad by the government was actually Native American land.,
,,(d)The majority of the workers on the Union Pacific Railroad were Irish laborers, many who had served in both the Union and the Confederate armies. In Utah, a lot of the track was built by Mormon workers. Most of the Central Pacific Railroad was built by Chinese immigrants under the direction of skilled non‑Chinese supervisors.,
,,(e)The two railroads finally met at Promontory Summit, Utah on May 10, 1869. Leland Stanford, governor of California and president of the Central Pacific Railroad, drove in the last spike which was a special nail used by the workers. This final spike was called the “Golden Spike” or “The Final Spike”. You can see it today at Stanford University in California.,
Part 3: Nine Things You didn’t Know about Ball Boys and Girls (7 points)
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,1.Wimbledon was the first tennis tournament to introduce ball boys and girls (BBGs) in 1920. It was decided in 1969 to employ local teenagers.,
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,2.Around 700 young people (with an average age of 15) apply to be BBGs each year from the South West London schools that surround Wimbledon. The applicants are normally suggested by their Head Teachers. Only 250 are chosen with the same number of boys and girls, i.e. half and half.,
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,3.The chosen ones start preparing in February, and go through hard physical and mental training, including how to roll a ball with absolute precision and how to collect balls as quickly as possible. They also have to pass a written test to ensure they know every detail of the tennis rules.,
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,4.They get paid just under £200 for a fortnight’s work, but can end up working 12-hour sessions if the match requires.,
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,5.They all wear a matching Ralph Lauren tennis uniform that they can keep after the tournament.,
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,6.BBGs are allowed only limited contact with the tennis players.,
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,7.New research conducted by Currys PC World has revealed the amount of ground the average BBG covers during a match – and it’s not that far off the players themselves. A professional player once covered 4.12 miles, while the two ball girls covered a surprising 3.36 miles over two hours,
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,8.Four teams of six BBGs are selected to be responsible for Centre Court and Court 1, and are lucky enough to watch the likes of Andy Murray in live action. The rest rotate around the remaining courts.,
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,9.If the BBGs get hit by a ball (bearing in mind that some professional serves travel at over 160kph) they are instructed to behave as professionally as possible – like the brave boy who got hit by a 194kph serve during the Australian Open, but still went to collect the ball before they took him off the court in pain… Well‑played, that man.,